Australian-made • Built for small business

Marketing that
actually moves
the needle.

An AI Sidekick, a growing learning library, and a community of Aussie small business owners — all in one place. Built for the legends who'd rather be running their business than fighting with marketing.

1,200+ Aussie small business owners
AI Sidekick
Write me a Mother's Day Insta caption for my florist in Melbourne.

Mum did the lot. The lunches, the lifts, the late-night chats. 🌸

This Sunday, say it with something stunning — locally grown, hand-tied in Brunswick.

📍 Pick up Saturday • 🚚 Free delivery within 5km

drafting 2 more options
7-day
free trial
"Saved my Sundays"
— Sarah, Wild & Free Florist
Three tools. One membership.

Everything a small business needs to market like a big one.

No agency fees. No corporate coldness. Just the tools, the know-how and the mates to grow your business — built around how Aussie small businesses actually work.

01 — AI Sidekick

Plan, write, schedule, analyse.

One chat that generates marketing plans, social captions, email drafts, ad copy and performance read-outs — trained on your business.

  • Guided onboarding
  • 100+ ready-to-run AI workflows
  • Connects to your brand voice
Meet your Sidekick
02 — Learning Library

Bite-sized lessons that stick.

Videos, PDFs and worksheets across Insights, Planning, Content and Analysis. New modules added every month.

  • 5 core tracks + Expert Sessions
  • Each lesson ends with a Sidekick prompt
  • New content monthly
Peek inside the library
03 — The Huddle

A community of legends.

Swap wins, ask the curly questions, and join monthly live sessions with expert guests — online and IRL.

  • Members-only forum
  • Monthly expert AMAs
  • Quarterly IRL meetups in capital cities
Join the Huddle
The Sidekick

Your marketing team in a chat box.

Tell it about your business once. From then on, it remembers — your voice, your customers, your goals, your numbers. Then it gets to work.

90-day marketing plans
Captions, posts, emails
Customer insights
Performance analysis
Try the Sidekick free
You

Draft a winter sale email for my plant shop

Sidekick

Subject: Bring the green indoors 🌿 — winter pots from $24…

You

Why aren't my Reels getting views this month?

Sidekick

Looking at your last 12 posts, hooks are buried at 0:04…

You

Plan a launch week for my new yoga class

Sidekick

Day 1 — Tease (story poll). Day 2 — Carousel reveal…

You

Turn this testimonial into a LinkedIn post

Sidekick

There's a quiet kind of magic when a customer says 'this changed how I run my Tuesdays'…

Learning Library

Marketing modules that don't feel like homework.

Watch a 6-minute video, get a one-page PDF, then run the AI workflow with your Sidekick. Done before your coffee's cold.

Browse all modules
INSIGHTS

What / Where / How — the master prompt

6 min video

PLANNING

From insights to a 90-day plan

8 min + PDF

CONTENT

Writing that sells (without being pushy)

12 min

ANALYSIS

Reading your numbers with the Sidekick

9 min + PDF

How it works

From signup to first marketing plan in under an hour.

Pick your path — fast or guided. Either way, you walk away with a marketing plan you can actually use.

01
Tell us about your business
Share the basics — what you sell, where you trade, who you sell to.
02
Run the Master Prompt
Your Sidekick uses What / Where / How to surface customer insights and the right channels.
03
Generate your marketing plan
Accept the recommendations or tweak them to match what you're already doing.
04
Create and post content
Use AI workflows to draft captions, posts and emails — then tick them off your to-do list.
From the Huddle

Real wins. No fluff.

"I used to spend my Sundays panicking about Instagram. Since joining tbM, I've got my weekends back and my sales are actually up."
Sarah Jenkins
Wild & Free Florist, Melbourne
"The Master Prompt gave me a marketing plan in 20 minutes that my old agency took 6 weeks to produce. Wild."
Marcus Thompson
Coastal Builders, Newcastle
"Finally — AI explained in a way that doesn't feel like homework. I run my whole content schedule from the Sidekick now."
Chloe Webb
Bendigo Pet Co.
Pricing

One simple membership. Mighty outcomes.

Everything you need to plan, create and grow — for less than the price of a single agency invoice.

See full pricing
Mighty Member

$49 AUD / month

7-day free trial
  • AI Sidekick (unlimited prompts)
  • Full learning library + new modules monthly
  • The Huddle community + monthly expert sessions
  • Prompt library + Master Prompt onboarding
  • Marketing plan + to-do tracking
  • Cancel any time
Start your free trial
Founder
A note from our founder

"We built tbM because we couldn't find a marketing tool that respected the time, budget and intelligence of small business owners. AI doesn't replace the work — it removes the friction."

Sara Mitchell, Founder
Read our story